The path to the creation of YUMA started in March 1995, when Yuri Kolobov went to the ISPO sporting goods exhibition in Munich. He was interested in the iconic snowboard brand Burton, that has been and remains the best in the snowboard industry. Their first negotiations were successful and the next winter the legendary Burton boards appeared in Russia. Deliveries were not direct, but through the official distributor in Germany. New opportunities and goals appeared.

Having proved himself a reliable partner, Yuri Kolobov received two more brands for distribution - Etnies and Oakley.

Etnies is a pioneer brand that developed hi-tech skate shoes. Etnies created the first pro skate shoes model and forever changed the look of skate-slippers. The beginning of the 2000s was the “golden era of skateboarding” and it was fashionable to dress like riders. The brand became desirable.

Oakley formed the roots of the Sport Optics Industry and now is the leader of the Industry. The brand held the largest share in YUMA distribution till 2004.

During the economic crisis, Yuri created the company "NeIgri" (‘NoGames’) and opened the first board shop in Moscow named “Non-Olympic Games’’. It was also the first and only shop in Russia. The company’s name is directly related to the 1998 Olympic Games in Japan, where snowboarding was first acknowledged as an Olympic sport. Burton followers didn’t welcome the idea of turning snowboarding into an Olympic discipline and as a mark of protest it was decided to call the board-shop “Non-Olympic Games”.

Snowboarding and skateboarding begin growing in Russia. With the support of Yuri Kolobov and his "Non-Olympic Gamesm," many competitions were held. A lot of young talents were found during the snowboard camp in Dombai and the “Non-Olympic Games” Skateboarding Cup. The local skatepark near the store was the favorite place for training.

Three large "Non-Olympic Games" board shops were operating in Russia - two in Moscow and one in St. Petersburg. During that big year. Yuri concentrated on wholesale distribution.

In 2005, Yuri sells the "Non-Olympic Games" retail stores. His new goals: to grow the Burton, Oakley and Etnies brands in Russia. On 27 June 2004, Yuri Kolobov together with his Finnish partner Markus Aarni registered the company “YUMA.” The name is a simple combination of the first letters of the founder's names.

In October 2005, YUMA organizes the Burton World Tour. For the first time, a whole Burton world team came to Russia. Their arrival coincided with the premiere of the film "Process 4." More than 3000 Russian fans are there to see legends and eager to get an autograph. Gigi Ruf, Terje Haakonsen, DCP, Hanes Metzler, Nicholas Muller and the golden-haired girls' favorite - Shawn White. Watching these riders was fantastic! The B-52 Club in Triumfalnaya Square was crowded in an hour. The Sadovoye Koltso was paralyzed as people lined up there to get inside. In that season, Burton took the leading position in snowboard sales in Russia, a position the brand retained over the next decade.

YUMA introduces the Burton limited edition collections and becomes a distributor of The Program brands (Forum, Foursquare, Special Blend). Thanks to the conceptual design and high technology, core-snowboarders like the product. The new brands quickly become recognizable and popular.

YUMA opens its first Streetlab retail store in Moscow. A cozy showroom with new collections of the company's brands is located on the first floor of the YUMA office. The employees of the Streetlab store are real board fans. Over several years, with the support of local partners, the Streetlab appears in St. Petersburg, Samara and Novosibirsk.

The first kicker table appears in the YUMA offices. That is an important matter for the company. After five years of training, the YUMA team won the first place in the Moscow kicker championship.

YUMA puts much effort into developing snowboarding and launches the Burton Youngsters program. The company supports young riders aged from 10 to 16 years old. Six boys and two girls receive sponsorship in 2010.

The first mono-brand Oakley store opens in the art-factory Flacon in Moscow. That year, an Oakley store also appears in St. Petersburg. In 2012 there are plans to open three more regional mono-brand stores.

YUMA boosts the turnover of Burton in Russia by 13 times.

Yuri Kolobov begins supporting the Russian Snowboarding Federation. For the first time, YUMA sponsors the Russian Olympic team. The strongest athletes of Russia perform for Burton in freestyle disciplines such as half-pipe and slopestyle.

YUMA focuses on creating snowboard parks for athletes with different riding levels: difficult features for pro-riders and simple features for beginners. In the 2011/12 season, YUMA supports the construction of Burton snowparks in ski resorts in Moscow, St. Petersburg, Yekaterinburg, Novosibirsk, Novokuznetsk and Samara.

A spontaneous idea to create a snowboard spot in the city arises. A spot that works the whole season and is easily accessible by foot or subway or car. The project is designed and developed by YUMA in 2011. That year a mini-park appears at the art-factory “Flacon.” In 2012, the project moves to the Moscow city center - to Gorky Park, the most visited park in the capital. The Burton x Gorky Park snowboard city spot becomes a favorite place for many snowboarders.

YUMA organizes a unique snowboard amateur competition tour - the 13 Parks Tour. The title sponsor is Rostelecom. Slopestyle competitions are held in all Burton parks throughout Russia from December 2011 till March 2012, with a rich entertainment program for both visitors and riders - DJ performances, contests, barbecues.

YUMA launches the Burton Local Crew. The main goal is to motivate riders from all over Russia to unite into small “teams” or crews. The level of riding rises faster when you ride with friends. Since 2011, during each season, the top 5 teams from different regions of Russia tell their stories and show the level of their skill in the final video profile. The winner receives a full set of snowboard equipment for the next season.

YUMA launches the Kindergarten project. The project aims at teaching pre-school (from 3 years old) and primary school age children how to snowboard in the park. The first “Kindergarten” was opened on February 18, 2012 on the territory of the Krylatskoye Park in Moscow.

In April YUMA launches a two-week voting in different cities to get their own Burton Park in the 12/13 season. 39 cities compete for the victory. Thirteen cities won.

The event involved half a million people. Hundreds of news spots on federal and regional TV, dozens of radio broadcasts. People made city flash mobs and handed out thousands of flyers across Russia asking to vote for the Burton Park in their city. YUMA employees' e-mails were full of requests.

The Burton VKontakte social network page grows from 2,000 followers to 350,000. 135,000 people subscribe to the Burton Facebook page. For several years, Burton Russia has been in the Top 5 most popular names on the Runet.

In autumn 2012, YUMA does a unique Burton project : The Burton Stash Snowboard Park for the Rosa Khutor mountain resort. The main feature of the park is that it is built from natural materials in a secret place in the forest. All the preparation of the features began in summer, and in winter the snow just covered the terrain and it turned out into a perfect snowboarding park.

YUMA becomes the official distributor of the GoPro brand in Russia, Belarus and Kazakhstan.

Rostelecom 13 Parks Tour takes place in thirteen Burton parks from January to March 2013 . The 13 Parks tour Grand Final was held from 5 to 7 April in Sheregesh. YUMA sponsors a trip for 13 winners from 13 cities to the Final. The main prize is the construction of a Burton Park in the winner’s city during the 2013/14winter season.

Together with Burton partners' stores, YUMA launches a big project named Burton Test Drive. These involved 15 weekends at ski resorts during the 13/14 season, where guests could test Burton snowboards and bindings for free. Experts shared information about the new collection and suggested equipment according to the guests' requests. That helped many people make their choice and become convinced of Burton products’ quality. 2,000 people tested the Burton equipment by the end of 2015.

YUMA aima at presenting snowboarding to children aged from 3 to 6 years old. Active preparation of the Burton Riglet Park project began in summer 2014. On 18 October 18, 60 kids came to the first master class. This was twice more than expected. By the end of the winter season 1,630 young people tried snowboarding for the first time.

YUMA launches the world's first GoPro School project. Regular users have access to online training courses, workshops and master-classes with GoPro cameras. This Russian project is unique in the GoPro world. http://goproschool.ru.

In February 2015, the first Russian GoPro Sales Meeting was held at the Rosa Khutor mountain resort. 30 dealers and representatives of the European GoPro office test cameras and accessories in the most truly extreme conditions

GoPro becomes a partner for Rider’s Lodge - the first riders hotel at the Rosa Khutor mountain resort. GoPro holds training workshops in the hotel’s movie-hall, and hotel guests can rent GoPro cameras and accessories for free.

YUMA takes an active part in the development of running culture in Russia. The iconic brand Oakley receives the status of national outfit partner of IRONSTAR. GoPro becomes a technical partner of the triathlon competition.

In August, YUMA becomes the official distributor of the fast-growing premium brand of running shoes, HOKA ONE ONE.

In 2017, the legendary brand Burton Snowboards turns 40 years old. In its honor, YUMA organizes a weekend in the mountains with friends. 200 invited guests who are closely associated with the snowboard industry arrive at Rider’s Lodge. YUMA organizes the snowboard tests, special prices for ski passes and accommodation. The culmination is a sensational party in the style of The Great Gatsby.

For the first time, GoPro becomes a sponsor of the sensational New Star Camp snowboard camp at Rosa Khutor. Participants can rent GoPro HERO5 cameras for free and edit the video right there on the slope using MacBooks provided by a Re:Store shop in the mobile GoPro Work Station. They can also charge their cameras and ask any question about GoPro equipment.

HOKA ONE ONE brand becomes the title sponsor of the unique HOKA Grom ANAPA TRAIL ultramarathon trail running along the Black Sea coast through rocks, soil and pebbles. The distance of the race circuit Abrau-Durso - Lake Sukko - Anapa is considered to be one of the most vivid among the many running events. The race is attended by France’s HOKA ONE ONE ambassadors Adrien Perret and Aurelien Colle.

The event dedicated to BURTON's birthday becomes annual. This year the event was celebrated in the style of the 40s based on the movie "Rock the Boat." The pirate station was broadcasting all night long. Russia’s famous radio star DJ Margarita Mitrofanova was in charge of the controls. Specially brewed beer "Burton That Rocks" flowed like a river. Traditionally, all the guests of the weekend enjoyed the spring sun and the legendary two-meter high powder snow at once.

For the first time, as part of a partnership event, the New Star Camp snowboard camp, GoPro launches an Academy for riders who want to become professionals. Ten students receive personal GoPro packs, participate in master-classes with curators - GoPro ambassadors, who communicate with them, study in private lectures and get a unique opportunity to shoot with a new GoPro Fusion camera. The three best students get to keep their GoPro-Pack and a fully paid VIP trip to the anniversary New Star Camp X in 2019.

HOKA ONE ONE becomes a partner of the Russian Ski Racing Federation, and, as a consequence, HOKA ONE ONE running shoes become the official shoes of the national team during summer training. The team receives three types of models of HOKA ONE ONE running shoes: the famous Clifton running shoes for road running, the SpeedGoat for trails and the Challenger ATR for off-road running. HOKA supports the main and junior teams of the Russian Ski Race Federation, including four-times Olympic medalist in 2018 Alexander Bolshunov and two-times world champion in 2017 Sergey Ustyugov.

That year, the celebration of Burton’s 42nd anniversary was the most beautiful because the theme of the party was a ball. Our guests matched the era perfectly, both in dress and manners. The weather was nice and sunny, and everyone went skiing with friends in Rosa Khutor in the best powder ever.

GoPro reappeared at New Star Camp. This time, 24 students of the GoPro Academy skied, filmed and edited their videos for a competition with the Trajectory Boardshop. What’s more, about 100 people got acquainted with the world of GoPro at our Academy workshops. We also had a workstation in the snow park area where 20 lucky people tested cameras every day, and that’s about 200 people. Moreover, we had our brand structure in the snowpark where 2 contests were held and about 1000 rides were made.

GoProHERO8 Black won Runet’s Best Gadget 2019 sponsored by Mail.ru as the Best Pocket Camera, while GoPro MAX took the Innovation nomination.

We celebrated Burton’s 43th anniversary in the mountains, as always, with our own little Woodstock. Just like the original, it lasted for 3 days in the atmosphere of peace and love. We had concerts, daily parties and great skiing in sunny weather. Our guests made sure to follow the theme of the party every single day, with the support of our partners.

In June, YUMA became the official distributor of SONOS, the premium brand of audio systems (SONOS were pioneers in making wireless home multi-room systems so simple and convenient).

In September, we organized one of the most beautiful trail races in the country, HOKA Wild Trail, and signed a 3-year contract for it. HOKA One One is the title sponsor of this running festival for friends and family, which is held at our favorite Rosa Khutor resort as well.

GoPro HERO9 won the Best Pocket Camera and the Best Video Blog Camera in Runet’s Best Gadget 2020 sponsored by Mail.ru.

We completed the 23-year collaboration with Oakley. That very Oakley that is not only the best of the best but does not hesitate to publicly announce it.

Yandex.Music was integrated into the SONOS application, and YUMA obviously helped to make this happen.